Case Study: A2X
We worked with this world-class accounting software company to create a successful content marketing programme, educating readers and generating a consistent source of leads on autopilot.
“ It’s easy to only focus on the numbers when measuring the success of your agencies. Sure, the Paste & Publish team helped us increase organic traffic by ~1,000% in 18 months. But above all, they helped our audience run more successful ecommerce businesses through high-value content experiences. They’re an audience/customer-first content agency AND they’ll help you reach your business objectives. Bonus, they’re great people and a pleasure to work with.”
- Geoffrey Gualano, Head of Marketing at A2X
“Honest and reliable content partnerships are hard to find these days, especially with the explosion of outsourcing; all marketers (including myself) are always sceptical when working with another. But Callum and the team at Paste & Publish are a cut above the rest, real content marketing unicorns. In only 18 months, they’ve built a strong content foundation that is delivering tens of thousands of visits per month to our blog and feeding our funnels with hungry leads for our sales team to call each day. Talk to Callum and co about your content needs. You won’t regret it.”
- Denym Bird, Growth at A2X
Overview
A2X is a bookkeeping integration that helps more than 10,000 ecommerce businesses worldwide to automate the process of accounting for their online transactions. It takes what was once a time-consuming and error-prone task, and simplifies it to just a few clicks.
In mid-2020, A2X engaged Paste & Publish to take their content marketing to the next level. This case study takes a brief look at what we did to supercharge A2X’s online presence over a period of approximately two years.
The Ask.
Develop a world class content marketing programme that educates readers and fills the top of their marketing funnel.
Win top rankings on Google for keywords that their audience is searching, to attract new leads each month on autopilot.
Create content for various stages of the funnel to help nurture customers through the buying process.
Develop high quality downloadable assets to capture leads and nurture them into paying customers.
Our Solution.
Overhaul the existing library of content by updating, merging, and deleting articles to achieve a high quality baseline.
Develop hundreds of top quality longform articles, each targeting a group of keywords that ecommerce sellers are searching for.
Manage collaborations with other industry players in the form of guest blogging, content collaborations, and link building.
Redesign the blog, develop the Ecommerce Accounting Hub, Resources for Accounting Partners Hub, How to Sell Your Amazon FBA Business, SEO for Accountants, and a range of other hero assets.
Build out 10+ downloadable assets along with their respective landing pages and lead journeys within HubSpot.
Write a monthly newsletter to keep existing customers and partners up to date with what’s happening at A2X.
The Outcome.
A flood of new traffic
1000+% increase in organic traffic within 18 months, through effective content marketing execution.
Collaborations with top names
Backlinks and blog exchanges with renowned brands such as Monday.com, Elementor, Airwallex, QuietLight, and Sage.
Automated lead capture
A consistent (and growing) source of leads are signing up to download lead magnets every month on autopilot.
Continuity planning
A robust set of backend documentation, guidelines, processes, and infrastructure established to enable A2X to bring the content marketing function in-house.