Callum Armstrong

Information for podcast & media appearances

Callum Armstrong is a marketing coach, consultant and social entrepreneur. Over the last 6 years, he has developed a content marketing agency, coached clients, and started, built and exited a handful of companies.

In his current role, he helps B2B service businesses to get lasting results from their marketing.

He also:

  • Runs an environmental charity (Conservation Amplified) with his partner, Anna Wentsch. They produce the People Helping Nature podcast and create interesting content to help make environmental conservation mainstream.

  • Publishes a fortnightly newsletter (Improve Your Business - 3 minutes at a time) with his long-term mentor and friend, Bernie Hanvey, to help business owners and managers get better results through bite-sized education.

Why book Callum on your podcast?

  • Deep marketing expertise: When it comes to marketing, entrepreneurship, and getting results online, Callum knows his stuff. With more than six years of professional experience, he has a wide range of insights and examples to help educate your audience.

  • Genuine desire to help: Callum always shows up with a sincere intention to provide your audience with tonnes of value by upskilling their marketing knowledge, providing actionable insights, and ensuring that the episode makes you look good in front of your audience.

  • Simplifying complex ideas: Through analogies, stories, and logic, Callum has a unique ability to break down complicated marketing concepts in a way that people can easily understand without over-simplifying to the point of not being accurate.

  • Funny Kiwi accent: Coming from the land of the long white cloud (Aotearoa, New Zealand), Callum has a distinctive accent and sense of humor to go with it, that brings a fun and relaxed vibe to your podcast.

Target audience

Callum’s content and digital marketing expertise primarily caters to businesses that solve problems for other businesses (B2B services). He understands the lead generation challenges these businesses face when looking to grow beyond word-of-mouth and get results online.

Callum’s primary business, Paste & Publish, provides coaching and consulting services to help clients set up solid online marketing foundations and get traction while building the skills, systems and team capabilities for them to lead their growth into the future.

Achievements

Over his 6+ year career as an entrepreneur, Callum has:

  • Built a content marketing agency of 9 people and generated outsized results for clients. These activities have resulted in hundreds of thousands of targeted visitors every year without any advertising cost, resulting in countless new customers and ever-increasing return on investment for clients as the content continues to perform long after publication.

  • Developed a premium personal care brand from scratch, grew it into a portfolio of 10+ unique products and successfully exited in May 2023. He built this business to create demand for native plant extracts to help build the industry needed to plant more native forests in Aotearoa, New Zealand. This sparked the idea for our charity, Conservation Amplified (previously called The Reforestation Fund).

  • Grew a local wellness business by more than 500% revenue with less than $5,000 investment in under than 12 months. We opened a physical retail store, multiplied the online sales via Facebook ads, and added 2000+ people to the email list on a shoestring budget.

  • Grew a client’s organic website visitors by more than 1000% in just 18 months. Which brought in 10,000+ new visitors every month, consistently grew the mailing list, and kept their sales team busy with fresh leads to call every day.

Potential topics

Here are 6 potential topics that Callum can cover on your podcast. If you like more than one of the topics or wish to discuss something different, we’re happy to cover what would work best for your audience:

  • Don’t Do Marketing Yet: Why digital marketing might actually be harming your business! (and when to invest in it)

  • Go Fishing & Get More Clients: Explore the 4 key steps to getting customers online and how they compare to fishing!

  • Make It Last: The primary & secondary content strategy to get more mileage from your marketing efforts

  • Improve Your Website’s Performance: 7 actionable tips to get better results from your B2B website

  • Evergreen Content: Insights to creating marketing assets that generate results for years to come (that your customers actually want to consume!)

  • Empathetic Listening: How to fast track your marketing success by interviewing your ideal customers

Examples of previous appearances

Useful links

Request to collaborate with Callum Armstrong