Introducing Paste & Publish 2.0: Level up your content marketing.
Today, we’re excited to announce a range of significant changes and updates here at Paste & Publish.
What does this involve? New offerings, niching down to focus on B2B service providers, updated branding with a new website, and a new approach to helping your business build an engaged audience of ideal customers.
Read on to find out more.
Key points: What’s changing?
Here’s an overview of the key changes that we’ve undergone over the last few months.
Focusing on helping B2B service providers
By narrowing down the types of new clients we take on, we can tailor our offerings to be a much better fit for this market.
If you’re a B2B service, we can help you to:
Build marketing capabilities within your business - through repurposing spare capacity, admin resources, or hiring dedicated people to help.
Use this resource to attract an audience of your ideal potential customers through effective content marketing.
Keep your sales calendars booked and your billable staff at capacity.
Improve your customer experience by providing free content that solves their problems or adds relevant value to their business.
And empower your long term growth by positioning you as an online thought leader within your niche.
A change in offerings
Paste & Publish started with Callum providing freelance content marketing services to companies and agencies.
In mid-2020, thanks to repeated requests, we evolved into an agency that provides comprehensive content marketing solutions for clients.
Our new offerings are focused on coaching and training - instead of simply doing it for you, we help you to build content marketing capabilities within your business.
The outcome? You can predictably grow your audience of ideal clients, keep your sales calendars booked and capacity at max, with the ability to do this on repeat.
Providing more valuable outcomes
Instead of building our team’s capabilities to deliver fantastic content, traffic and customers for clients, we’re now focused on helping to develop your team’s capabilities and results - so that you own the growth engine within your business.
It doesn’t matter if you want to do it all with in-house employees, hire contractors, or outsource your marketing to an agency - if you’re a B2B service provider, we’ll get your content marketing set up for success.
The 5% environmental pledge is evolving
When we launched as an agency in 2020, we promised to set aside 5% of revenue as a fund for paying our team to provide free marketing services to community environmental projects.
These resources have been put to good use on a range of projects, such as:
The Western Bay Wildlife Trust website upgrade and custom hoodie fundraising campaign.
Establishing The Reforestation Fund Charitable Trust to bring more funding and younger volunteers to community environmental groups in Aotearoa.
Helping to launch the new Iracambi Hummingbirds sponsorship programme.
Whilst these projects provided great results, we’ve decided to wind down the 5% pledge programme and replace it with free marketing workshops and tailored advice.
This way, we can help to build the internal marketing capabilities of community conservation groups and set them up better for the future, so they can have more control over their ability to develop their audiences and attract the right volunteers + funding.
Find out more about our environmental commitment here.
Existing clients get the same great service
If you’re already a client of P&P, you can expect to receive the same great quality of service that you know and love. Please get in touch with Callum Armstrong if you’d like to discuss further.
A shiny new website and branding
We’ve rebuilt our website and updated our messaging to reflect these changes.
Our new slogan is ‘Level up your content marketing.’
Why? Because that’s exactly what we’re helping you to do!
Level up your content marketing. Build your audience of ideal leads. Own the outcomes for predictable future results.
A range of new offers to help you succeed
Here’s how our offers are evolving to deliver on this new promise:
DIY educational products: in the near future, we will be launching a series of ‘do it yourself’ offers to help you level up your content marketing for minimal cost, at your own pace. Learn more here.
DWY coaching: our core focus going forward is to provide tailored coaching and ‘done with you’ training to help you plan your marketing, implement the plans, get results, and level up your team’s talent, systems, and processes. Apply to join our accelerator programme here.
DFY agency services: if you already have a marketing plan in place but need help with rollout, we can connect you with reputable agencies, contractors, and consultants in our network to fast-track the procurement process. We are also continuing to serve a small group of happy clients. More information here.
Are you ready to level up your content marketing?
If you like what you’re reading and you’re ready to attract the ideal customers to your B2B service, let’s chat.
Or, if you’re not yet ready to invest in building your audience, join our newsletter to receive free content marketing tips and insights.
We’ve got some exciting new offers coming soon, and we look forward to sharing them with you!
