Our commitment to the environment
We live in uncertain times. Thanks to human excesses, our planet is facing an environmental crisis on a scale that’s never been seen before.
There are plenty of ways that we can all do our part to help. Here at Paste & Publish, our focus is on empowering community conservation groups, primarily in New Zealand.
We help by providing these groups with free and heavily subsidised marketing coaching and advice to help them communicate effectively and grow their impact.
“Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.” - The Lorax
Supporting local conservation groups
Volunteer community groups are our unsung heroes in the conservation sector. Every year, they contribute millions of hours of free labour and play a critical role in looking after the biodiversity of their local areas.
But they're usually underfunded and often lack an active online presence. There's a significant opportunity for marketers to help by sharing our skills and knowledge, and for many of these groups, having a larger audience of people that care is potentially a game changer.
More volunteers. More opportunities. More impact.
Building capabilities for success
Our approach towards support is simple: “teach a man to fish, and you feed him for a lifetime.”
When we launched P&P, we provided hands-on, free marketing services to community groups. However, we found that whilst it provided results, it didn’t help them to develop the internal skills required for long-term marketing success.
Today, we focus on building marketing capabilities within conservation groups, giving them more control over their future growth. We also share the stories of people helping nature over at the charity that our founder developed, Conservation Amplified.
Does your group need help?
Are you involved with a community environmental project that could do with better marketing and communications?
If you’d like to register your interest for training and support, please get in touch.
